Amstel is a crisp tasting premium lager, perfect for your next get-together with family or friends.For 150 years, Amstel has brewed a high quality beer that has the perfect balance of taste and refreshment. With a unique honey malt aroma, Amstel delivers a subtle citrus and herbal hop character with a clean finish.
Serve cold from the fridge.
Contains 4 individual 440ml cans
We’re rolling out Green Grip to remove plastic rings from our cans. Once completed, we’ll have removed 500 tonnes of single use plastic each year, equivalent to 94 million plastic bags
Brand Marketing
At Amstel, Everyone’s Welkom. Since 1870, when it was first brewed by two friends who wanted to share a better beer, Amstel has been the perfect refreshment for enjoying the good times together.
The iconic red and white circle within the Amstel roundel represents billiard balls. The Amstel founders loved to play billiards together and the logo still represents their commitment and friendship today. Both Amstel and Amsterdam itself are named after the river Amstel, which flows through the city.
The ice used to cool the cellar underneath the Amstel brewery was originally sourced from Amsterdam’s frozen canals during winter
